Perks and Mini was founded by Misha Hollenbach and Shauna Toohey in Melbourne in 2000. The pair share a background in fine art and graphic design and named the brand after their graffiti tags. PAM, as the brand is often shortened to, has collaborated with some of the pre-eminent names in streetwear, including Nike, Undercover, MAAP and Vans. PAM collections are approachable and easy to wear, with an emphasis on graphics centred upon urban sub-cultures.