Helmed by brother and sister duo Dilan and Lezan Lurr, Namacheko applies unconventional approaches to menswear. Leveraging off the sibling’s birthplace (Iraqi Kurdistan) and childhood home (Sweden), Namacheko approaches menswear in much the same way – as a series of juxtapositions. Simplicity and complexity, Eastern and Western influences and unexpected tailoring set against unusual fabrics demarcate Namacheko from many of its competitors. Showing regularly at Paris Fashion Week has afforded Namacheko a newfound profile and following, making it a brand to watch in 2023.