PRGRSS Store was founded in 2020 with the goal to being the most progressive menswear retailer in the world.
Progress is defined as “development towards an improved or more advanced condition” and that is how we approach every facet of our store. This idea of continuous improvement, rather than a fixed destination, resonated with us.
Being an online business, the spelling derivative of progress speaks to internet culture and the influence of digital language on our everyday, whilst our ever evolving, fluid logo is only made possible by the digital medium.
To us, PRGRSS exists as an idea and informs the way we approach every touch point within the business. You can read more about the PRGRSS raison d’être here.