KEEN was founded in the USA in 2003 with a range of active footwear that quickly garnered a cult following. Pairing water sandals and hiking shoes with technologies like open-air webbing and dual-cord uppers, the brand quickly found itself a handy little niche in the performance-fashion sphere. Working within the confines of ethical sourcing and steering clear of harsh chemicals in manufacturing has ensured that in addition to doing its own thing, KEEN has successfully differentiated itself in an otherwise overcrowded market.