CMMN SWDN describes itself as ‘progressive design meets clean aesthetics’. Designed by husband and wife duo Saif Bakir and Emma Bakir Hedlund, CMMN SWDN is especially renowned in fashion circles for its high quality fabrics and understated approach. The designers met at Central Saint Martins and were quickly tasked with heading up Kanye West’s design studio, allowing the pair to seamlessly blend streetwear with contemporary tailoring and traditional menswear.