Birkenstock 1774 is envisaged as a series of interpretations on Birkenstock’s original heritage. Conceived to showcase special projects, collaborations and the most limited Birkenstock products, 1774 – named so for its founding year – is Birkenstock’s new venture into luxury. Boasting collaborations with the likes of Rick Owens, Stussy and Dior, Birkenstock 1774 catapults classic designs such as the Arizona sandals and Boston loafers into the forefront of contemporary fashion, while never wavering from the twin pillars of quality and function.